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County championship title sponsors LV= announced in April 2009 that they are to continue to back four-day cricket in England and Wales until 2012.
The insurance and investment group first started sponsoring the competition in 2002, under their Frizzell brand.
ECB chief executive David Collier greeted the “fantastic news” that LV= are to continue their support: "I am delighted that LV= have renewed their sponsorship of the county championship,” he said.
“They have been great supporters of cricket for many years now, and this renewal underlines the benefits that sponsorship can bring to commercial partners.
“This announcement is fantastic news for domestic cricket, and LV’s continued support will play a key role in the future success of our national summer sport."
LV= chief executive Mike Rogers added: "Our sponsorship of the LV County Championship has proved very successful in getting our message across to cricket fans far and wide.
“We look forward to strengthening our partnership with the ECB and our support for the most prestigious domestic cricket competition - the one all the players say they most want to win."
LV='s Mike Rogers with Alastair Cook and David Collier
ECB
